10 Powerful Ways to Increase Blog Traffic to Your Blog

If you have a blog, you undoubtedly want to draw as much traffic to it as possible. Whether you are trying to make a living by blogging or if you simply want to get a specific message out to the readers, a large amount of blog traffic is ideal. The following will list 10 powerful ways to increase blog traffic to your blog. Use Keywords to Increase Blog Traffic First, you want to use keywords throughout your blog. Doing so will not only draw readers to your blog but it will bring in individuals who are interested in the topic areas which your blog covers. Have a Main Point to Your Blog Most blog surfers do not want to read a blog which is circuitous in nature. They want to read a blog which has true depth and a main point to it. Therefore, make sure that your blog has a main point within it and gets to that point in each and every blog posting. This too will increase blog traffic for you. Sell Things via Your Blog Although some blog readers are just there to read the words and that’s all, many others are interested in making purchases along the way. With that said, you want to provide them with the opportunity to buy something while reading your blog, whether it be your own items or ones provided by outside companies through affiliate programs and pay per click programs. Keep Your Blog Current to Increase Blog Traffic Keep in mind that individuals aren’t going to visit your blog if they come across the same, stale information time and time again. You have to be sure to update your blog on a regular basis so that readers have something new to come back to. Make It Interesting In addition, the blog content should be interesting and enticing. You want readers to make it a point to visit your blog everyday and tell their friends about it as well. Post Your Link throughout the Internet Another way to really increase the level of traffic to your blog site is to post your link in as many places online as possible. This is another way, in addition to search engines, to get people connected with your site. Offer Free E-books A good way to get individuals hooked on your blog is to offer them something for free such as free e-books. E-books are multiple page writings which offer information and solutions on a variety of topics. Try to write an e-book or hire someone to do so and then post it on your blog. Advertise the free e-book over the Internet and by doing so you will ultimately increase the amount of traffic to your blog, please the readers and get them to come back for more. Give Your Readers a Reason to Visit Your Blog In addition to offering free e-books via your blog, you want to find other ways to get readers to visit your blog. Try offering contests and valuable information which visitors will want to take advantage of. If they find that your blog is helpful they will keep reading it and tell their friends about it also which will increase blog traffic to your site. Focus on One Specific Topic You have to remember not to spread yourself too thin when writing a blog. You want the blog to focus on one specific area which will draw individuals to it by way of backlinks and search engines. By focusing on one area you will find that your blog traffic increases more than if you were to talk about various things on a random basis. Write Guest Posts on Other Blogs and Websites Lastly, you should try to write guest posts on other individual’s blogs and websites to increase blog traffic to your own site. If you are putting out valuable information to the Internet surfers you are sure to find that people want to learn more about you and read other articles and posts which you have completed. Published at: https://www.isnare.com/?aid=294854&ca=Marketing

Ways of Increasing Blog Traffic by Appealing to Blog Readers

The primary reason of publishing posts in the blogs is for people to read. So, it is essential that you write only things that would interest your readers and blog visitors. Some people make the mistake of blogging on topics that doesn’t really interest them. What this usually results to is that they lack the zeal, passion and enthusiasm to continue writing on the topics. Your blogging would be more potent and persuasive if it is based on a topic you would always be enchanted about. What then should be done to keep the writer always interested or excited about the blog topic? You need to find a niche you have passion for. A niche is simply a tiny segment of a particular market that shares some values together or similar. Don’t make the mistake of trying to write on everything in your blog. This kind of attitude isn’t only boring to your readers but would put lots of visitors that may be searching for specialized information off. Find a tiny niche and get deeper to a smaller segment of the niche you are quite interested in and start blogging on it. For example, you can blog on men’s shirt instead of saying mere clothes. Do you see the difference? The people that would most likely visit such blogs are those that are really interested in the issues concerning men’s shirts and there is going be instant connection between the writer and the readers. Choosing a topic you are passionate about would help you in your writing because the things you have to discuss with your readers would flow naturally without much prompting. Also remember that your blogging efforts require some kind of monetary compensation. So you have to write on what interests you readers and in the niches that has paying readership too. Finding a profitably niche isn’t that difficult if you really want to create an impact. Join forums or other related blogs and ask questions. Watch the kinds of question people are asking in the niche and go ahead to set up a blog that would be a solution to most of those questions. You don’t need to be an expert on any topic you are blogging on. Your passion on the subject is good enough and you can follow it up by research the topic more and posting write-ups that would endear your readers to you. You can leave a link to your new blog in any forum you join while ensuring that you make useful posts on such forums. Some are also deterred by the fear of not being ‘professional’ writers. You don’t have to the best writer in your country for you to have successful blog. Just ensure that you take care of common grammatical errors and write meaningful articles for publications in your blog. You have to create style for your self or your blog. You may choose to be witty, funny, entertaining, and educative and so on. The basic thing is that you have to ensure that those who visit your blog find it worthwhile to want to visit another time. Published at: https://www.isnare.com/?aid=499494&ca=Marketing

Blog Traffic – Increase Search Engine Rank Of Your Blog!

Starting blog: You can start a blog with your own domain installed http://Wordpress.org as blogging script at your own host. This is what savvy marketers do for their blogs. Other option includes starting blog with Google at http://Blogger.com both WordPress and Blogger are free, easy to start with and both have comprehensive tutorials for beginners. Blog Design: Blog design means the Design, format and structure of your blog. What will be the colors in background, what will be the font color, and font face and how many columns the blog page will have, Will the sidebar at right side or at left side. Just jot down the things you want to have in your blog and choose most suitable Template for your blog. There are so many free templates available to choose from for both Blogger and WordPress. Otherwise you can hire someone to design a template for you specifically according to your choice and needs. URL Structure: This should be user friendly as well as search engine friendly. To make any URL user friendly it should be something short and concise but make sense that what will be the page about having this URL. Like /blog-tips.html is best than /article23.php Having URL structure like /post-title.html instead of /post?123 makes search engines and users experience beneficial for them and for your blog. Blogging: Blogging is logging something everything related to the topic, daily, regularly. This is just as people in the past use to write their diary daily. So a great blog about Traffic Tips is that blog which is updated regularly. So if you want results from your blog. DO blogging i.e. posting very often at the specified topic of your blog. Categorizing: Categorizing your content increase the search engine ranking and user experience at your blog. So if my blog is about Traffic Tactics, you can have categories Free Traffic, Increase Traffic, Buy Traffic and Targeted Traffic. This help the blog rank high in related topics. Tagging: Tagging is hot topic now a days, if you want your content/post get great visibility and wide exposure, Tag your content. This can be done with pre-installed plug-in in your blogging script or manually adding for specific Tagging sites. Popular sites include technorati.com Del-icio-us and digg.com Pinging: Whenever you post something new at your blog, pick a loud speaker and announce to the whole world that your blog has something new! To do this online Ping your blog with any pinging service site. So after you post something new go to http://pingomatic.com or http://pingoat.com and PING your blog. This is easy and take less time but big benefits. Linking: Link swapping or link exchanging is a right and legitimate way to increase your search engine ranking. You can ask related bloggers manually for link exchange or you can use specific services to help you find link swapping partners. Two famous sites specially for bloggers are www.link2blogs.com and www.bloglinker.com . To get maximum benefit from link swapping, only exchange links with related bloggers and do not link to the sites or blogs which are using Blackhat SEO tricks. Directories: Submit your blog to blog directories and niche directories. This will help your blog in two ways, firstly you will get direct traffic from there, and secondly your blog will have one another permanent link there. Which will boost your search engine ranking and you can expect more free traffic from search engines. Search Engines: In the above lines I have discussed many tips to boost your search engine ranking. But what if your blog is new and have not yet spidered or indexed by any big search engine like msn yahoo or google. So you want to add your website in Google’s database fast? Here is a million dollar tip but free for you, to get indexed new blog in Google within a day or two. To do this, go to www.craigslist.com and post a free ad with the link of your blog. This site is PR8 and your will get indexed ASAP. But use the site legitimately and with good faith according to their rules. Do not abuse or spam this site otherwise you will be wasting your time with no success. Now your site is in Search engines databases, now it’s your duty to do blogging regularly, posting new content, tagging, pinging, and sticking to the main topic. If you keep doing this, you will be getting your blog organically growing and getting traffic in truckloads, happy blogging and happy free traffic! Published at: https://www.isnare.com/?aid=125287&ca=Marketing

Blog Action Plan – Combine Your Blog and Social Networking to Get Increased Traffic

Failure to use social networking and social book-marking with your blogging is like putting together a jigsaw without all the pieces. One of the fastest and easiest methods to get free targeted traffic to your website is with blogging. However, having a blog and keeping it updated is only a fraction of the process. One of the top blog strategies involves taking advantage of social networking sites to promote your blog posts. If you have a presence on the Internet and you’re not blogging to the world, then you’re missing out on one of the best ways to get free targeted traffic to your website. However, creating a blog and keeping it updated is only part of it of the story. One of the booming blog strategies involves taking advantage of web 2.0 social networking websites to announce your blog posts. The main reason why social bookmarking sites should be a part of your day by day Internet business actions is that a lot of people utilize these websites as their main source of gossip and news. A popular social news website like Digg brings agreat deal of traffic. Digg attracted more than 200 million visitors a few years ago. Peoplego to Digg and like-minded websites tocheck what’s new and to communicate content from the web, including their personal blog posts. If someone love what they see, they can choose the article, plus if an article is favorite, it will reach the top pages of Digg and be discovered by millions of visitors. Other social sites utilise a similar voting system. If the blog posts you put up to Digg, StumbleUpon and additional social networking sites don’t get hits, you are still enjoying the gain of creating unidirectional backlinks to your blog, so it’s worthy of the effort in making the effort to submit your blog posts to social marketing sites. Besides, it’s easy to do and frequently necessitates just a mouse-click. Yet another profit from blogging frequently and adding your posts to social networking sites is branding you and creating your credibility. Ensure you use keywords that people are using to research for your kind of business. Social networking can also give your blog a great boost in search engine rankings, and you might discover that you may make your site into the top ten of Google for a sweeping range of keyword terms if you take a controlled approach to marketing on social networks. Do not take on too much with social networking. Numerous folk attempt to submit their post to every social networking site that they can discover only to become overcome by the huge choices of social networking sites. It’s much easier to choose a dozen of the finest social networking sites for your business and to center of your social networking and marketing attempts on making routine entries to those social networking sites. The other part of your portioned time should be utilised to create casual submissions to different social marketing sites wherever you want to keep a presence. Keep yourself concentrated, disciplined and to a schedule to blogging and social networking, then you will pull in so much more publicity for your blog and online business than you will if you take a unfocused approach to social marketing. To Combine your blog posts with social networking is one of the topmost blog strategies that you can utilize. Follow the advice of this article and remember to post to your favourite social networking sites every time you post a new blog entry and you will be amazed at how effective it is for generating high quality traffic to your site. Published at: https://www.isnare.com/?aid=762329&ca=Marketing

Don’t Be A Bump On A Blog! How To Effectively Use A Blog To Increase Website Traffic

Almost anyone can create a website these days, but only a select few will be able to maintain enough traffic for their site to be considered successful. Maintaining and increasing traffic to your website may not be a priority if you only have your website for personal purposes. If you run your business through your website however, increasing traffic can mean a world of difference. Chances are if you are on a tight budget, advertising is not a great option for you. There are ways to advertise your website without paying any fees. One great way to get your website address out there is through a blog. There are several ways to use a blog to increase website traffic. Take a look below to get a few ideas that will help you get started. Before you begin, you will need to decide whether you want to create your own blog, or utilize the blogs of others for your task. There are advantages to both methods. Creating your own blog can be a lot of fun, but it also takes a little time. There are several great websites that offer free blogs to those who choose to create their own. The free websites often have extremely simple steps to use that will help you get your blog rolling right away, allowing even those with limited computer skills to create a blog in less than an hour. You may want to read on to see which methods of blog use you want to try before determining whether you want your own blog or not. One of the best ways to increase traffic to your website using a blog is by using search terms. This can be done in several ways; however you probably will want to create your own blog for these. To utilize search terms, you need to post them on your blog or throughout articles on your blog. For example, if your website is about fishing and you want to target fishermen, then you can post articles containing fishing terms on your blog. You can even simply post lists of fishing terms on your blog as well. When fishermen get online and do searches for these terms, chances are they will be led to a link to your blog. At that point, you will need to also post many links to your fishing website. This will possibly draw the fishermen in and get them to click on the link to your website. When using the search engine approach, you will need to find software that allows you to see exactly which search engines are most popular. Then you can cater your search engine lists and articles to fit the most popular words. Blogs are perfect for search engine terms and articles because you can literally post anything you want on a blog without it being inappropriate. Even professional websites use this approach and it has been found to be one of the most effective out there. Not to mention, it is free for you to utilize. Another way to use a blog to increase traffic to your website is simply by posting. This can be done on other blogs that you read as well. In the comments area, you can post a response to blogs you read that includes your website link. This should only be done when you are writing a legitimate comment however. Otherwise, if you simply use the comment line for your personal ad space, you will deter many people from clicking on your link due to it being considered rude. Just read as many blogs a day as you can, make legitimate comments, and include your website link in your signature. This is a fast way to get an increase in traffic. No matter if you want to use your own blog or someone else’s blog to help you increase traffic to your website, blogs are effective in doing so. You can use blogs at no cost and create pathways for new traffic that you otherwise would never be able to reach and attract. As you probably know, the success of your website depends largely on the amount of traffic it receives. Therefore, focusing on the amount of traffic you should attract is an important aspect of running your website. Use these tips to help you easily use blogs to increase your website traffic. Published at: https://www.isnare.com/?aid=35939&ca=Marketing

Don’t Be A Bump On A Blog! How To Effectively Use A Blog To Increase Website Traffic

Almost anyone can create a website these days, but only a select few will be able to maintain enough traffic for their site to be considered successful. Maintaining and increasing traffic to your website may not be a priority if you only have your website for personal purposes. If you run your business through your website however, increasing traffic can mean a world of difference. Chances are if you are on a tight budget, advertising is not a great option for you. There are ways to advertise your website without paying any fees. One great way to get your website address out there is through a blog. There are several ways to use a blog to increase website traffic. Take a look below to get a few ideas that will help you get started. Before you begin, you will need to decide whether you want to create your own blog, or utilize the blogs of others for your task. There are advantages to both methods. Creating your own blog can be a lot of fun, but it also takes a little time. There are several great websites that offer free blogs to those who choose to create their own. The free websites often have extremely simple steps to use that will help you get your blog rolling right away, allowing even those with limited computer skills to create a blog in less than an hour. You may want to read on to see which methods of blog use you want to try before determining whether you want your own blog or not. One of the best ways to increase traffic to your website using a blog is by using search terms. This can be done in several ways; however you probably will want to create your own blog for these. To utilize search terms, you need to post them on your blog or throughout articles on your blog. For example, if your website is about fishing and you want to target fishermen, then you can post articles containing fishing terms on your blog. You can even simply post lists of fishing terms on your blog as well. When fishermen get online and do searches for these terms, chances are they will be led to a link to your blog. At that point, you will need to also post many links to your fishing website. This will possibly draw the fishermen in and get them to click on the link to your website. When using the search engine approach, you will need to find software that allows you to see exactly which search engines are most popular. Then you can cater your search engine lists and articles to fit the most popular words. Blogs are perfect for search engine terms and articles because you can literally post anything you want on a blog without it being inappropriate. Even professional websites use this approach and it has been found to be one of the most effective out there. Not to mention, it is free for you to utilize. Another way to use a blog to increase traffic to your website is simply by posting. This can be done on other blogs that you read as well. In the comments area, you can post a response to blogs you read that includes your website link. This should only be done when you are writing a legitimate comment however. Otherwise, if you simply use the comment line for your personal ad space, you will deter many people from clicking on your link due to it being considered rude. Just read as many blogs a day as you can, make legitimate comments, and include your website link in your signature. This is a fast way to get an increase in traffic. No matter if you want to use your own blog or someone else’s blog to help you increase traffic to your website, blogs are effective in doing so. You can use blogs at no cost and create pathways for new traffic that you otherwise would never be able to reach and attract. As you probably know, the success of your website depends largely on the amount of traffic it receives. Therefore, focusing on the amount of traffic you should attract is an important aspect of running your website. Use these tips to help you easily use blogs to increase your website traffic. Published at: https://www.isnare.com/?aid=35939&ca=Marketing

Ways to save some cash on Party Bus Rental

There are many cheap party bus rentals in every city and party buses are a great way to travel as a group and let your guests feel more relaxed. Guests can also avail a lot of facilities while on board – jumbo television, music systems, poles for dancers, bar facility, DVD, Internet etc. All party buses are equipped with commodious seats with ample legroom for the passengers to travel in comfort and these buses also have bathrooms on board.

Party buses are just like coaches that fetch guests from their homes or a convenient common spot and take them to the venue. The rental buses would also take them home after the party.

But, it is a well known fact that hiring a party bus these days can be quite expensive and hence people are searching for ways and means to save money while availing party bus rentals. Do not be too lavish about availing special features as they could seriously add to cost. The primary purpose is your party bus must transport your guests to the venue and back to their homes safely-additional services are just luxury items.

First of all, search for a reliable bus rental company which provides best packages at affordable rates. When planning to save money on bus rental, you need to know about the promotions and the discounts of the bus rental company. Most party bus rentals have a subscription form on their website – so, just sign up these forms and grab the promotion offers whenever they pop up.

You may also subscribe to a few of the best bus rental company’s mailing list. Many party bus rental companies provide the subscription on their blogs and website so that the viewer can easily grab the promotions from the updates.

It will be worthwhile to set a social media network to have the timely updates. If the bus company has Facebook and twitter account, you can closely follow them so that whenever they announce their promotions online, you will immediately get the discount coupon codes or the promotional messages.

You must plan your trip well ahead of the date of journey and try to book the bus in advance. Because every company provides the early bid discount which can work to as high as 30 percent? Party bus companies announce their promotions and discounts via the online social networking sites like Facebook and twitter. Cheap party bus rentals can be also availed if you hire the bus during low-demand seasons. Week days usually offer cheaper party bus rental rates compared to parties that are done on weekends.

You can save money on party bus rentals by reducing the number of passengers and opting for a smaller bus with seating capacity. These party bus rental cost also depends on the traveling distance to your party’s venue, so be sure to opt for the shortest route. Many party bus companies charge per hour – so make sure to have an optimally maximized and efficient schedule for your trip to avoid avoidable increase in the total hours.

Charter bus, van or minibus in Malaysia and Singapore are safe and easy

Malaysia and Singapore are both quite mesmerizing places for tourists looking for beautiful forests, beaches and city life. More tourists mean more transportation system requirement, which is very nicely taken care of by the safe and easy charter buses, vans and minibuses.

Malaysia is well known for its natural reserved forest, beautiful beaches and low cost for many travelers who loves to enjoy a tropical climate and sunshine. While Singapore, used to be a part of Malaysia is the most beautiful Garden City, clean and efficient is just across the straits. More and more tourist visiting Singapore or Malaysia will be dropping by these two countries to enjoy the most of their vacation out of it. With the current weak Malaysia currency, it has become more attractive to visit Malaysia.

In Johor alone, there are more than 500 transporters whom are operating the transportation business illegally. Many of us fall into the trap of cheap transportation and end up losing all the money and no way for them to take actions against on. Moreover, some of them even have to bear the extra cost while the details were not communicated properly over the initial discussion and agreement.

Thus, traveling to these developing countries, planning the land transportation from one desired point to another could be challenging for foreigners. Private charter chauffeur service is the safest and most comfortable way to travel in Malaysia. The trick is on how to find a reliable and safe transportation service provider while you enjoy the most affordable rate.

There are some tips which can help you pick the right service providers, enjoy a hassle free transportation service while spending your holidays in Malaysia or Singapore.

1. Ensure the transportation services are properly registered with the local authorities and the Government

– check with ACRA with the Company registration number

– check with Malaysia registration board

– ensure they have a proper office location registered and Google map acknowledge them

2. Read the blogs and forum, gather the information and background on the service providers. What do customers rate about their service? Don’t trust solely on the photos in Facebook. Many fall into the prey of the social media scams.

– google if they are being complained as scammed

– Check out the forums such as trip advisor and see what others says about the

3. Talk or write to the service providers and ask for official quotation and ensure they have proper bank account registration with the country whom practice strict law

– Ask for official quotation with proper and correct letterhead

– Make sure the payment is not done to individual bank account, it shall be paid to the Company registered bank account as the Government has stricter rules in place to control. The Legal action would not be able to take against individual account money transfer

4. If you feel comfortable with them, request for proposed program of visit and advice from the service providers as most of the time there are more familiar with.

– Throw some questions on the program, durations it takes to test them out

– Ask for the most money valued program for best enjoyment of the trip and check online for its validity
5. Then only you compare the rates.

– When travel, look for affordable, reliable and safe transportation. Don’t get caught by the lures of cheap offer out there.

6. Ensure you have the official receipt from the service providers after you made the payment
– Get a copy of the receipt for whatever you paid to the service providers

Safe and reliable charter minibus in Singapore and Malaysia should be your main consideration when traveling around these areas with your love one.

Advertise through Bus shelter advertising

A key element of marketing is advertising. You can market your business through a variety of advertising means including mail, email, developing your own website, online advertising, newspapers, magazines, television, radio and the phone book. But the most cost-effective way to advertise while making sure that your ad is able to generate results is through Bus Shelter Advertising. Bus shelter advertisements provide high-impact and high-frequency advertising predominantly in metropolitan and affluent residential area. Bus shelter advertisements are one of the few media types with access to upper suburbs where large formats are prohibited, providing highly cost effective, targeted coverage of major metropolitan areas nationally.

Bus shelter advertising is one of the most cost-effective media types available in terms of cost per thousand. It offers high-frequency as well as targeted and focused coverage. It also offers ideal synergy for radio by providing the visual element for a campaign. It can offer you great flexibility because the creative campaign may be “walked”, rotated or expanded to bus shelters in new areas. This type of Advertising and Marketing is also ideal for short-term, tactical or promotional campaigns.

Bus shelter advertising also offers a lot of benefits for advertisers. Its 24-hour visibility makes it a high-impact medium. It offers brands “street presence”, public face and impact presence. It also offers fast reach and frequency to neutral demographics. Bus shelters are also the ideal platform for synergy media. Bus shelter advertisements offer unlimited creative concept and flexibility. They also have the potential to generate PR exposure. Bus shelters that are situated near shopping centers will be able to offer point of sale position and thus provide more Effective Advertising, therefore, having creative campaigns in this medium means that the advertisements can easily be geographically targeted.

When you choose this medium of advertising and marketing, you will be able to target supermarket shoppers who are on their way to the point of purchase. You will also have a maximum reach and frequency. You will also be able to target primary school pupils and parents providing daily transport. Other targets include high school pupils, school leavers and tertiary education institutions. Bus shelters in seasonal or coastal regions will be able to target locals and holiday-makers. You will also be able to target consumers with high levels of disposable income.

For more effective advertising through bus shelter advertising, make sure to contact the Best Advertising Agency. in your area. They will be able to provide all the necessary expertise and resources that you need in order to make a successful campaign. They will be able to help you get the best deals, design the most effective campaign, research your target market, and get the perfect medium for your campaign. Creating an effective advertising campaign takes a great deal of time and effort. Most businesses do not have the creative talent and expertise to handle advertising campaigns. Advertising agencies will be able to provide an outside perspective on the product being promoted, bringing with them objectivity that can’t be found in an in-house marketing department.

Luxury Bus Travel No Longer An Oxymoron

Travelers planning a trip from one city to another typically stick to planes, trains and automobiles, though not in that order.

But increasingly, buses are edging their way back onto that list.

An article in the Miami Herald captured bus travel’s image problem when it quoted a flight attendant’s surprised admission: “I never thought I’d say this, but the bus is a really nice option.” (1) Intercity bus travel conjures images of uncomfortable seats, bumpy roads and a motley crew of fellow passengers, but bus companies have worked hard to change that impression in recent years.

Luxury bus services tackle the problem from the angle of comfort. Miami-based RedCoach offers large leather seats, on-board movies and free Wi-Fi on its trips between 11 Florida cities. The Herald reported that RedCoach, like other bus companies, has found favor with college students and business travelers, who together make up three-fourths of its total passengers. Other companies have been exploring demand for luxury bus service elsewhere in the country, including LimoLiner between New York City and Boston and LuxBus between Las Vegas and Anaheim, Los Angeles and San Diego.

On the other end of the spectrum, some companies have worked to make economy bus travel a safe and attractive option. British-based Megabus, which arrived in the United States in 2008, quickly gave rise to a Greyhound-owned competitor in BoltBus; both offer tiered pricing with at least one ticket per trip at a $1 fare, plus booking fees. Most passengers pay between $10 and $30. To keep costs down, both companies pick up curbside. Yet even on these carriers, customers typically have access to power outlets and Wi-Fi.

Both luxury and economy bus travel offer other advantages besides connectivity. The primary one is also perhaps the most obvious: flexibility. Buses go where you want them to go. Unlike rail systems, if a certain bus route sees a significant decrease in passenger traffic while travelers clamor for service to a new destination, buses can be rerouted to respond to demand.

Buses use existing roads and infrastructure. This also facilitates long- and short-term rerouting. And, while precise comparisons are complicated, buses have the overall edge in fuel efficiency. A comparison by the International Council on Clean Transportation last year put fuel economy at a little over 40 passenger miles per gallon for a plane and at around 152 passenger miles per gallon for an intercity bus. Trains came in at about 51 passenger miles per gallon, slightly better than a plane but slightly worse than a car. (2)

It typically does not matter how much your luggage weighs when you take the bus. The legroom ranges from adequate to spacious, depending on the type of bus you select. And passengers don’t need to run the elaborate security gauntlet we have developed for air travel. You can bring as large a water bottle as you care to carry, and not worry about whether you remembered to take your craft scissors or your full-sized shampoo bottle out before putting your bag in the luggage compartment.

Buses are also good for taxpayers. The capital outlay is minimal and none of it is coming from the government. Even if it were, the inherent flexibility in running a fleet of buses would make it a much wiser investment than the trendy rail projects so popular with federal and local politicians.

It has been 40 years since I took an intercity bus myself. They were okay back then, though they lacked many of the improvements instituted in the past decade. The remaining problem that most people agree about is the state of bus terminals in most cities. New York City’s Port Authority Terminal at 42nd Street has such a poor reputation that comedian John Oliver lampooned the agency’s concern over unauthorized use of its image on a dinner plate.

Bus terminals could certainly be improved, and not only in New York. If lawmakers are interested in supporting transit options, this could be a much more logical place to focus spending, rather than on inflexible and often redundant trains and tracks. Or, if local and state regulators allow it, existing terminals could even be replaced by new alternatives. For instance, strip malls, of which there are probably more already in place than the market will be able to support in the era of online shopping, could be repurposed into open air bus terminals. Most already have ample parking.

The rise in popularity of long-distance buses is a good example of how the private market, left to its own devices, can fill a need effectively. Moreover, the market can do so without government intervention or tying up public capital for years to support a project that may no longer make sense, even by the time it’s completed.

Sources:

1) Miami Herald, “Luxury buses scooping up more passengers”

2) The International Council on Clean Transportation, “Planes, Trains, and Automobiles: Counting Carbon”

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